The Voice of Skin

Turning Social Insights into Innovation​

Listening to skin needs is part of Eucerin’s DNA. Now it’s time to listen even smarter by decoding hidden signals and unmet needs into tomorrow’s innovations.​

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Your mission: build an intelligent social listening tool that spots rising trends and unmet struggles translating raw data into brand-aligned, impactful product ideas.​

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Every day, consumers open-up online about their skin – from issues like “maskne” and “blue-light damage” to frustrations, ingredient trends, and unspoken needs. This continuous, global stream of raw conversation holds immense potential. Yet the challenge is not simply to listen, but to translate noise into meaningful insights, and fast-track their transformation into product concepts that resonate with both our brand and consumer expectations.​

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Eucerin Marketing Team invites you to design “The Voice of Skin” - a prototype tool or platform that:​

• Performs real-time social listening across key platforms (TikTok, Reddit, Instagram, YouTube, forums).​

• Uses Artificial Intelligence and Natural Language Processing (NLP) to identify​

• Emerging skin trends and buzzwords (e.g. “skin barrier repair”, “maskne”)​

• Recurring frustrations or concerns (e.g. “itchy flare-ups”, “product fatigue”)​

• Sentiments, consumer emotions and experiences of skin stigmatization​​

 

Your solution inspires product and formulation ideas or communication angles and includes a dashboard or interface that is easy to use for Eucerin’s marketing, R&D, and innovation teams.​

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Think beyond monitoring, think predictive! Your solution should go beyond trend detection, it should be a strategic tool to speed up the path from insight to innovation together with us!​