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ABOUT HERHACKATHON
HerHackathon is the largest all-female hackathon in Germany. Join tech talents from across Europe and solve industry challenges presented by Beiersdorf within 48 hours. Take the opportunity to showcase your tech skills and creativity. Network, expand your skill set, and win a total of € 8.000 prize money - with a very high probability to win and a travel allowance of € 100 on top.
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THE CHALLENGES
Smarter Media, Powered by AI
We already run a robust media planning setup with Omni, DV360, Meta & more—plus our own Power BI tool. But today’s process is still manual, error-prone, and slow to reveal insights. Your challenge: build an AI-powered solution that automates reporting, delivers real-time alerts & unlocks smarter, faster media decisions.
Decode Skincare Science
Can AI help skincare science speak Gen Z? At Beiersdorf, our products are built on strong research, but complex science rarely reaches consumers in ways they understand. Your challenge: build an AI-powered ecosystem that turns RnD knowledge into scroll-stopping Instagram content and inspiring internal stories.
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THE BENEFITS
Engage with women in tech and Beiersdorf to offer inclusive, innovative solutions to real-world challenges.
Gain valuable insights from inspiring personalities and enhance your skills through, hands-on workshops.
Showcase your expertise on stage in a supportive atmosphere for women passionate about technology.
Enjoy the opportunity to compete for amazing prizes from a substantial prize pool for all challenges.
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THE CAMPUS
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FAQs
Who can apply? HerHackathon welcomes applications from female individuals (including those who identify as female), encompassing students, young professionals, professionals, and freelancers with a keen interest and preferably some experience in designing and developing digital applications and processes. We encourage talents from diverse backgrounds, spanning IT, Business, Marketing, Design, and more, to participate. Applicants must be at least 18 years old on the event day and located within Europe.
Can I apply as an individual? Yes, you can either join an existing team or create one yourself later in the process. We will assist you in forming a team with other participants.