Smarter Media, Powered by AI

Imagine media reporting runs automatically, insights appear in real time, and smarter decisions are just one click away!​

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At Beiersdorf, in our business region Europe, North America, one of our largest and most strategic investments is in building strong consumer connections - driving awareness, consideration, love, and ultimately purchase of our brands and products. Each year, we run more than 1,500 campaigns across 47 markets in EUNA, all with diverse priorities, target audiences, and communication objectives.​

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This scale presents a major challenge: how do we truly understand where we invest, how we invest, and what results we achieve? Today, answering even the most fundamental questions requires significant manual effort, leaving us with fragmented insights at best.   ​

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We already run a robust media planning setup with Omni, DV360, Meta & more—plus our own Power BI tool. But today’s process is still manual, error-prone, and slow to uncover true insights or deliver real-time alerts about campaign performance.  ​

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This is where AI-driven intelligence changes the game. By fusing automation with predictive analytics, we can move from reactive reporting to proactive, always-on optimization. Imagine a system that not only tracks your media investments, but learns, predicts, and alerts - before problems arise and while opportunities are still hot.  ​

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In short, we have the tools. Now it’s time to unlock their full potential with the power of AI!