Decode Skincare Science

Can AI help skincare science speak Gen Z?​
At Beiersdorf, our products are built on strong research, but complex science rarely reaches consumers in ways they understand.

 

Your challenge:

Build an AI-powered ecosystem that not only transforms R&D knowledge into scroll-stopping Instagram content and inspiring internal stories — but also detects and reacts to fast-moving social trends.​

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Science is the foundation of every Beiersdorf innovation — from cutting-edge ingredients to clinical studies proving product performance. Yet one of our biggest challenges is bringing this knowledge to life for different audiences.​

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That’s where you come in. We invite you to help us create a Science-to-Content Ecosystem: an AI-powered platform that transforms R&D knowledge into content tailored for both external and internal worlds.​

• For Instagram and Gen Z consumers: The system should continuously scan social media to detect emerging skincare trends — from viral hacks to ingredient buzz — and instantly generate posts that explain the real science behind them. The output must be accurate, engaging, and visually compelling. To ensure trust, a human-in-the-loop approval step reviews every post before it goes live.​

• For internal marketing and communication: The same engine should convert scientific insights into easy-to-use formats like campaign briefings, explainer webpages, or training snippets. Here, the focus is on speed, clarity, and creativity — no human approval step required — enabling teams to brief faster, align better, and spark more confident storytelling.​
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By building this dual ecosystem, you’ll help us bridge the gap between lab and lifestyle. Externally, it means consumers and influencers get the science they want in formats they love. Internally, it means our teams can translate research into action with ease.​

This challenge is about more than content generation — it’s about creating a system that makes science always-on, trend-aware, and instantly sharable.​